kumamon la gi

From Wikipedia, the không tính phí encyclopedia

An illustration of Kumamon
Clothing printed with pictures of Kumamon

Kumamon (くまモン) is a mascot created by the government of Kumamoto Prefecture, nhật bản. It was created in 2010 for a chiến dịch created to lớn draw tourists to lớn the region after the Kyushu Shinkansen line opened.[1] Kumamon subsequently became nationally popular, and in late 2011, was voted top in a nationwide survey of mascots, collectively known as yuru-chara, garnering over 280,000 votes.[2][3] Following his success in the contest, Kumamoto earned ¥11.8 billion (US$120 million, £79 million, €93 million) in merchandising revenue for the first half of 2012, after having only earned ¥2.5 billion (US$26 million, £17 million, €20 million) throughout all of 2011.[4][5] Kumamon enjoys tremendous popularity throughout the world.[6]

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Economic impact[edit]

In just two years, Kumamon has generated US$1.2 billion in economic benefits for his region, including tourism and product sales, as well as US$90 million worth of publicity, according to lớn a recent Bank of nhật bản study.[7] Sales of Kumamon items have reached ¥29.3 billion in 2012, up from ¥2.5 billion in 2011.[8]

The Bank of nhật bản also estimated that Kumamon generated ¥123.2 billion in revenue during a two-year period starting from 2011.[6]

Success[edit]

A large part of Kumamon's success can be attributed to lớn its cuteness.[8] The unusual marketing strategy of không tính phí licensing is also behind Kumamon's commercial success,[8] since the Kumamoto prefecture grants usage rights for không tính phí to lớn anyone as long as their products promote goods and services from the prefecture.[6][8] Furthermore, in 2018, the Kumamoto prefecture decided to lớn allow foreign businesses to lớn use Kumamon, aiming to lớn expand Kumamon to lớn the world.[9]

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Cultural impact[edit]

This mascot has a minor cameo in the năm trước Clip game Yo-Kai Watch 2, and made an appearance in Yo-kai Watch: The Movie, following the main characters (Whisper, Nate, and Jibanyan) around. It also gained mạng internet popularity when images of Kumamon, usually around large fires, were captioned with "Why? For the glory of Satan, of course!".[10] The Kumamoto Prefecture has taken this well, but has more carefully restricted official photography of the mascot.

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Exterior of a Kumamon-themed Hisatsu Orange Railway train, November 2012

Since 3 September 2018, Kumamon has embraced a new identity as a YouTuber.[11] Videos in Japanese have been uploaded onto its YouTube trương mục every Monday.[12]

Retail sales[edit]

Year(s) Retail sales Ref
Japanese yen US dollars
2011–2013 ¥133,400,000,000 $1,367,000,000 [13][14]
2014 ¥64,320,000,000 $607,109,000 [15]
2015 ¥100,700,000,000 $925,612,000 [16]
2016 ¥128,022,690,000 $1,176,756,000 [17]
2017 ¥140,874,200,000 $1,255,942,000 [18]
2018 ¥150,556,550,000 $1,363,451,000 [19]
2019 ¥157,955,570,000 $1,449,005,000 [20]
2011–2019 ¥875,829,010,000 $8,159,549,000

See also[edit]

  • Funassyi
  • Hikonyan
  • Choruru
  • Kigurumi

References[edit]

  1. ^ "Top Ten Japanese Character Mascots". Finding Fukuoka. 2012-01-13. Retrieved 2013-02-16.
  2. ^ "Japan's #1 Mascots: Kumamon, Bary-san, and Nishiko-kun". nhật bản Probe. 2011-11-28. Archived from the original on 2013-06-21. Retrieved 2013-02-16.
  3. ^ "Kumamoto Mascot "Kuma-mon" Won First Prize | Tenkai-japan:Cool nhật bản Guide-Travel, Shopping, Fashion, J-pop". Tenkai-japan. Retrieved 2013-02-16.
  4. ^ Brasor, Philip (2013-01-13). "Mascots bear cash for local authorities". The nhật bản Times. Retrieved 2013-02-16.
  5. ^ Wakabayashi, Daisuke (2012-12-25). "Isn't That Cute? In nhật bản, Cuddly Characters Compete - WSJ.com". Online.wsj.com. Retrieved 2013-02-16.
  6. ^ a b c Brasor, Philip (2014-04-15). "Can a solo career help a mascot stand out?". The nhật bản Times. Retrieved 2014-04-20.
  7. ^ "Cuddly bear Kumamon becomes a marketing superstar in Japan". South Trung Quốc Morning Post. February 24, 2014. Retrieved 2017-07-27.
  8. ^ a b c d Fuji, Moeko (Jun 28, 2013). "The Branding of Kumamon: The Bear That Stole Japan's Heart". The Wall Street Journal. Retrieved 6 May 2015.
  9. ^ "Kumamoto Prefecture decides to lớn allow foreign firms to lớn use its Kumamon bear brand". The nhật bản Times. 4 January 2018. Archived from the original on 2018-01-04. Retrieved 2022-07-30.
  10. ^ Ashcraft, Brian (1 March 2016). "Osaka Overrun For The Glory Of Satan, Of Course!". Kotaku Australia. Surrey Hills, Australia: Pedestrian Group. Retrieved 7 January 2021.
  11. ^ "1-й эпизод Kumamon TV" (in Japanese). YouTube. 3 September 2018. Retrieved 17 March 2021.
  12. ^ "Iconic Japanese mascot Kumamon to lớn become YouTuber". The nhật bản Times. 22 August 2018. Retrieved 17 March 2021.
  13. ^ "Demon Slayer Economic Impact Estimated at 270 B. Yen". Nippon.com. Nippon Communications Foundation. December 4, 2020. Retrieved December 6, 2020.
  14. ^ "'Demon Slayer' economic impact estimated at ¥270 billion". The nhật bản Times. December 5, 2020. Retrieved December 6, 2020.
  15. ^ "くまモン商品の売り上げ643億円超えたモン". Sankei Shimbun (in Japanese). 2015-03-08. Archived from the original on 2015-05-11. Retrieved 25 January 2021.
  16. ^ "Kumamon product sales top ¥100 billion in năm ngoái for first time". Japan Times. March 3, năm nhâm thìn.
  17. ^ "くまモン商品売上高1280億円 16年、過去最高 復興応援機運高まる". Nishinippon Shimbun (in Japanese). 2017-02-15. Archived from the original on 2017-02-15. Retrieved 25 January 2021.
  18. ^ "くまモン売上1408億円 17年、過去最高更新 海外で倍増". Nishinippon Shimbun (in Japanese). 2018-03-20. Retrieved 22 February 2020.
  19. ^ "くまモン売上高、初の1500億円突破 海外解禁が後押し". Nishinippon Shimbun (in Japanese). 2019-03-05. Retrieved 22 February 2020.
  20. ^ "くまモン商品、19年売上高は1579億円 8年連続最高". 熊本日日新聞 (in Japanese). Kyodo News. 29 February 2020. Archived from the original on 2020-03-13. Retrieved 25 January 2021.

External links[edit]

Wikimedia Commons has truyền thông related to lớn Kumamon.

  • Official website (in Japanese)
  • Kumamon on Twitter Edit this at Wikidata (in Japanese)
  • KumamonTV's channel on YouTube
  • Kumamon on Facebook (in Japanese)