bing ads la gi

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Microsoft Ads
Developer(s)Microsoft
TypeOnline advertising
Websiteads.microsoft.com

Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to tát display brief ads, service offers, product listings and videos to tát trang web users, it provides pay per click advertising on tìm kiếm engine Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

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In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue.[1]

History[edit]

Microsoft was the last of the "big three" tìm kiếm engines (which also includes Google and Yahoo!) to tát develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its tìm kiếm engine.[2]

As tìm kiếm marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to tát advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its tìm kiếm results. Microsoft effort to tát create AdCenter was led by Tarek Najm, then general manager of the MSN division of Microsoft. In June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft was displaying only ads from adCenter until 2010.

In November 2006 Microsoft acquired Deep Metrix, a company situated in Gatineau, Canada, that created web-analytics software. Microsoft has built new product adCenter Analytics based on the acquired technology. In October, 2007 the beta version of Microsoft Project Gatineau was released to tát a limited number of participants.[3][4]

In May 2007, Microsoft agreed to tát purchase the digital marketing solutions parent company, aQuantive, for roughly $6 billion.[5] Microsoft later resold Atlas, a key piece of the aQuantive acquisition, to tát Facebook in 2013.[6]

Microsoft acquired ScreenTonic on May 3, 2007,[7] AdECN on July 26, 2007,[8] and YaData on February 27, 2008, and merged their technologies into adCenter.[9]

On February 23, 2009, Publisher Leadership Council was created under the umbrella of Microsoft Advertising. The council was responsible to tát deliver the next-generation advertising platform for the publishers of digital truyền thông resulting in the formation of Microsoft pubCenter.[10]

In January 2010, Microsoft announced a giảm giá khuyến mãi in which it would take over the functional operation of Yahoo! Search, and mix up a joint venture to tát sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to tát Microsoft adCenter occurred in October 2010.[11]

On September 10, 2012, adCenter was renamed to tát Bing Ads, and the Search Alliance was renamed the Yahoo! Bing Network.[12]

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In April năm ngoái, the Yahoo! partnership was modified; Yahoo! Search will only have to tát feature Bing results on the "majority" of desktop traffic, leaving the company open to tát "enhance the tìm kiếm experience" non-exclusively on both desktop and mobile. Additionally, Microsoft will take over as the exclusive seller of ads delivered through Bing; Yahoo! will sell its own ads through its new in-house Gemini platform.[13][14]

On June 29, năm ngoái, AOL Inc. announced a giảm giá khuyến mãi and partnership to tát take over the majority of Microsoft's ad sales business. Under the pact, AOL will take over the sale of display, đoạn Clip, and mobile ads on various Microsoft platforms in nine countries, including Brazil, Canada, the United States, and the United Kingdom. As many as 1200 Microsoft employees involved with the business will be transferred to tát AOL. In turn, AOL's properties will replace Google Search with Bing, and display Bing Ads sold by Microsoft.[15][16]

In May 2018, Bing Ads released additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor.[17]

On April 30, 2019, Bing Ads was re-branded to tát Microsoft Ads.[18]

On August 5, 2019, Microsoft acquired PromoteIQ, a leading provider of vendor marketing technology to tát online retailers and brands.[19]

On December 21, 2021, Microsoft announced that plans to tát acquire Xandr from AT&T. Six months later, Microsoft disclosed that the acquisition has been completed.[20]

Technology[edit]

Similar to tát Google Ads, Microsoft Ads uses both the maximum amount an advertiser is willing to tát pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to tát determine how frequently an advertisement is shown. This system encourages advertisers to tát write effective ads and to tát advertise only on searches which are relevant to tát their advertisement.

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In 2021, Microsoft Ads began rolling out LinkedIn audience observation and bid management targeting, allowing advertisers to tát monitor and bid against common LinkedIn Ads audiences, including company size, industry, job function, as well as lists of individual companies.[21]

Similar to tát Google Ads Editor, Microsoft Ads provides a desktop tool to tát manage campaigns offline, called as Microsoft Ads Editor. Using this editor you can make offline changes to tát your campaigns and later sync it online.

Microsoft Ads also provides APIs that can be used to tát manage advertising campaigns.

See also[edit]

  • Microsoft adCenter Analytics

References[edit]

  1. ^ "Microsoft's ad revenue hit $10B, and it's investing — is it a sleeping giant about to tát wake?". DIGIDAY. Retrieved 2022-06-12.
  2. ^ Peterson, Kim (2006-05-04). "Microsoft's adCenter is Google, Yahoo! rival". The Seattle Times. Retrieved 2008-01-12.
  3. ^ "Microsoft Project Gatineau - Microsoft Digital Advertising Solutions". Microsoft. Archived from the original on 2008-01-16. Retrieved 2008-01-12.
  4. ^ "Microsoft's Web Analytics Product Project Gatineau Now In Private Beta". Search Engine Land. 30 October 2007. Archived from the original on 2008-09-27. Retrieved 2008-01-12.
  5. ^ "Microsoft Pays $6 billion for aQuantive: Massive Ad Network Consolidation Is Occuring [sic]". TechCrunch. Retrieved 2008-01-12.
  6. ^ "Sold! (Finally) Facebook Takes Atlas from Microsoft, So It Can Get Serious About Ads".
  7. ^ "Microsoft Acquires European Mobile Ad Firm - ClickZ". Archived from the original on 2008-05-07. Retrieved 2008-04-15.
  8. ^ "Microsoft to tát Acquire AdECN, Inc". Stories. 2007-07-26. Retrieved 2022-11-23.
  9. ^ Schonfeld, Erick (2008-02-27). "Microsoft Picks Up Israeli Ad-Targetting Software Startup YaData for a Reported $20 Million to tát $30 Million". TechCrunch. Retrieved 2022-11-23.
  10. ^ Microsoft Advertising Announces Formation of Publisher Leadership Council, February 23, 2009, News Press Release, Microsoft
  11. ^ "Microsoft and Yahoo seal trang web deal". Đài truyền hình BBC News. 2009-07-29. Retrieved 2012-11-10.
  12. ^ Foley, Mary Jo. "Microsoft gives Yahoo name top billing in Microsoft advertising rebrand". ZDnet. Retrieved 10 September 2012.
  13. ^ "Microsoft loses exclusivity in shaken up Yahoo tìm kiếm deal". Ars Technica. 16 April 2015. Retrieved 30 June 2015.
  14. ^ "Ad Tech And Mobile In Focus In Microsoft And Yahoo's Renewed Search Deal". TechCrunch. Retrieved 30 June 2015.
  15. ^ "AOL in Deal With Microsoft to tát Take Over Display Ad Business". The Thành Phố New York Times. Retrieved 30 June 2015.
  16. ^ "AOL Takes Over Majority of Microsoft's Ad Business, Swaps Google Search For Bing". Wall Street Journal. Retrieved 30 June 2015.
  17. ^ "Bing Ads Editor adds labels for Mac users & other features for Windows users - Search Engine Land". Search Engine Land. 2018-05-17. Retrieved 2018-06-13.
  18. ^ "Bing Ads Re-branded to tát Microsoft Advertising". Beebom. 2019-04-30. Archived from the original on 2019-04-30. Retrieved 2019-04-30.
  19. ^ "PromoteIQ acquired by Microsoft". Microsoft. 2019-08-05. Retrieved 2022-06-12.
  20. ^ "Microsoft, AT&T's Xandr acquisition complete". Search Engine Land. 2022-06-06. Retrieved 2022-06-12.
  21. ^ "Microsoft Ads LinkedIn Account Targeting".

External links[edit]

  • Official website
  • Microsoft Ads Editor